
Change your thinking so that you can change your life.
I approach professional coaching with a thought to behavior to results framework. Thoughts lead to Behaviors. Behaviors lead to Results.You can’t change your results without first changing how you think.My job is to lead you to a change in thinking so you can get to work on changing your circumstances in life.
- Jerry Antetomaso
Testimonials
"Mr. Antetomaso has a unique ability to quickly assess a situation and promptly understand the issues, provide sound advice from multiple perspectives and in the end, offer wise counsel. He can swiftly provide a comprehensive view of the situation and offer solutions that are tailored to the individual’s needs. He is also able to dispense crucial insight into underlying issues that may be causing problems and help the individual develop strategies to address them.Jerry is also an excellent listener and maintains a safe and non-judgmental environment for his clients. He creates a supportive and encouraging atmosphere that allows his clients to feel comfortable discussing their issues and exploring potential solutions. He provides a sense of accountability to help his clients stay on track working toward their goals. Given his long legal career helping many small businesses, he’s an expert in planning succession and helping executives create a path for growth."
Steven P. Greiner, Ph.D.
SVP | Schwab Equity Ratings Department
"In conversation Jerry mentioned that he was a life coach and offered his expertise to help us. I am a basic skeptic on programs of self-help and development but wanted to be open minded to the idea. I ran it by my son-in-law, and he felt the same way. The result was that we needed to be more open minded to this coaching approach of self-development. We decided to take Jerry up on his offer, but with trepidation.The result of this coaching program was more productive than we had ever thought.Once we established open communication, prompted by Jerry’s direction, we were able to establish a basic foundation where we could proceed from. Jerry was able to initiate thoughts and ideas that would not only further our personal relationship, but our present and future business relationship. It was noted that my OLD SCHOOL approach to business could meld with a younger approach to modern times. Once we established a level playing field we were able to reach productive strategies to apply to our business which would lead us in a more focused direction for the future of our business. In hindsight we benefited immensely from committing to this program."
Guy Guarrera
Owner | ESTATE & FINANCIAL PLANNING ASSOCIATES
About Gerard (Jerry) G. Antetomaso
With 37 years of experience as an attorney focused on business continuation planning and counseling, and a track record of coaching successes, Jerry Antetomaso has developed a solid foundation for identifying challenges and crafting actionable strategies for businesses. As a lifelong resident of Rochester, NY, Jerry has taken leadership roles in prominent professional organizations, including the Estate Planning Council of Rochester, the Real Estate Section of the New York State Bar Association, and the Monroe County Bar Association.While every business is unique, Jerry brings a wealth of legal and strategic knowledge to help uncover challenges and develop effective plans that lead to unexpected and positive results. By drawing on decades of hands-on experience, he offers a fresh perspective to business leaders navigating growth, transitions, and complex issues.As a coach, Jerry has worked with a diverse range of clients, from attorneys and owners of closely held businesses to senior executives at Fortune 500 companies. Through personalized sessions, Jerry helps clients clarify goals, devise actionable strategies, and achieve success as they define it—whether that involves sustaining growth, fostering innovation, or overcoming obstacles. Known for a focus on detail and clear communication, he excels at simplifying complex problems and delivering practical solutions that inspire confidence and progress.From running a solo practice to helping to drive 3X growth as a partner at a medium sized Rochester firm over the past few years, Jerry has had real world, firsthand experience in implementing the very tools and concepts he teaches others to use. By combining legal insight with strategic coaching, Jerry is dedicated to empowering businesses and leaders to reach their full potential, regardless of their industry or size.While we may not have complete control over our lives, we do have a strong influence over what our futures will look like. Consequently, Jerry starts with helping individuals or businesses create an image of what they want the future be. From there he works with the client to put together a plan to realize that vision. What often starts with skepticism typically results in that moment of surprise for clients when they recognize that they are creating a new reality for themselves or their businesses, usually with transformational results.